BRANDING + IDENTITY

Savant Spoon™

Long time publisher Tom Manning had a passion for big game fishing way up in Ontario, Canada on Lake Savant. For over 25 years he made the trek whenever possible. This passion led to the development of the first serious advancement in big game fishing lures since the introduction of the Sutton Spoon 50 years ago. Tom asked me to design a brand identity for the Savant Spoon that not only raised the bar of the typical lure manufacturer but also reflected the elegance and science behind the vision of his company.

The Savant Spoon identity extends to all areas of marketing communications including brochures, advertising, stationery, and packaging (all designed by Dean).