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Pfizer Rare Disease

I created a unique identity for Pfizer’s Rare Disease business that included graphics systems and a corporate deck, as well as website and print uses. My role included brand strategy and concepts, creative direction, logo design, and a corporate deck.

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Design progression of the rare disease universe graphic

Design progression of the rare disease universe graphic

Pfizer’s Rare Disease program leaders wanted to create an identity that represented their team, their science and their patients.

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